Married Maharashtrian women complete Jivti Puja on any one of the Fridays in the month of Shravan (July-August). Jivti is an incarnation of Parvati, a goddess who is believed to protect children. Female members from the parental Maharashtrian women invite them for lunch at home. Various sweets and delicacies, puran poli are the must-serve at meals. Roasted chana (chickpeas) mixed with milk and sugar is served to married women along with the traditional offering of haldi and kumkum in the evening after the puja.
It is a tradition that married Maharashtrian women personally submit an application haldi at the base and kumkum in the centre of the forehead of other women on every propitious occurrence. This gesture is not applicable to widows, divorcees and unmarried women.